IT (1927)
1927, Kino Lorber, 72 min, USA, Dir: Clarence G. Badger

The film that launched a thousand bobbed hairdos, IT stars the remarkably sassy Clara Bow as Betty Lou, a department store worker who has “It” (aka sex appeal). What does an It Girl do when the man of her dreams doesn't know she exists? She dates his best friend! This attention-getting technique works swimmingly, but complications arise when Betty Lou is mistakenly written up in the daily newspaper as an unwed mother. A flirty, fashionable romp about class politics.


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